Time to Market

How Can B2B Startups Play a Fast Game


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In the fourth episode, Sean and Étienne officially name the podcast Time to Market (0:38). They discuss three key strategies to help founders play a fast game (2:47). They talk about how B2B founders can evaluate if they’re making real progress (6:33), how to create more proximity with organizations (15:25), and how big (or small) the initial opportunity should be (21:46).

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Resources mentioned:

Getting Out of Recruitment – A Hirevoice Post Mortem

© LeanB2B and SKMurphy

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Time to MarketBy Étienne Garbugli & Sean K. Murphy