This episode is the second in a series on branded podcasts and in this episode, we are speaking to Rohan from EpLog Media about how branded podcasts can help improve brand awareness and what are the things that brands need to keep in mind if they are planning on using podcasting.

About the Guest - Rohan Thakkar

Rohan is the founder of EpLog Media and the host of India’s exclusive podcast for Cycling & Triathlon enthusiasts – Hit The Road.

He founded his company Ep.Log media in 2018 at the age of 22 under the mentorship of his media veteran father – Mr. Abhijeet Thakar, which is now a leading Indian Podcast Network having 50+ shows in diverse genres.

What we discussed on the show

Here are some of the things we discussed on the show today -

[05:53] - The switch for brands from blogging to Podcasting and why should brands make the switch

[07:26] - What can podcasts help brands achieve

[10:45] - What are the returns that brands are expecting from podcasting

[13:38] - Advantages of Podcasting Vs Blogging for brands

[19:09] - ROI measurement on Podcasting Vs conventional media ads

[22:51] - Creating branded podcasts - Inhouse team Vs Outsourcing

You can connect with Rohan on his social media -

• Instagram: https://www.instagram.com/technorohan/

More Information

You can find more information including the show notes and the resources at https://thepodcastinguniversity.com/63

You can follow me on social media at -

• Instagram - The Podcasting University
• Twitter - Podversity

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