Our third question is one that everyone who produces creative work has to address: How can brands earn the right to be authentically part of culture? Philip tries to come up with some answers with a little help from Burger King CMO Fernando Machado; the Chairman and Founder of Translation and United Masters, Steve Stoute, and Nils Leonard, the Creative Founder of Uncommon Creative Studio.

Our third question is one that everyone who produces creative work has to address: How can brands earn the right to be authentically part of culture? Philip tries to come up with some answers with a little help from Burger King CMO Fernando Machado; the Chairman and Founder of Translation and United Masters, Steve Stoute, and Nils Leonard, the Creative Founder of Uncommon Creative Studio.

Our third question is one that everyone who produces creative work has to address: How can brands earn the right to be authentically part of culture? Philip tries to come up with some answers with a little help from Burger King CMO&nbsp;Fernando Machado; the Chairman and Founder of Translation and United Masters,&nbsp;Steve Stoute, and&nbsp;Nils Leonard, the Creative Founder of Uncommon Creative Studio.

How can brands earn the right to be authentically part of culture?

The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now.

Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they're struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself.

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The Cannes Lions Podcast is your window into the biggest topics in creative marketing right now. Each week, Cannes Lions Chairman Philip Thomas explores a different issue that the marketing industry is grappling with. These are the key issues that marketers have told us they're struggling to solve. He'll talk to some of the biggest industry names to get their perspectives and try to come up with some actionable insights you can put to work for yourself.

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How can brands earn the right to be authentically part of culture?

How can brands earn the right to be authentically part of culture?