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How can brands own the omnichannel experience?
With almost half (49%*) of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops is waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explores how brands can own that multichannel experience. How can organisations harness their data to get a single view of customers across channels? What new technologies are available to help with this? Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?
Be sure to follow Wunderman Thompson Technology on:
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial
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By Wunderman Thompson Technology
3.8
44 ratings
With almost half (49%*) of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops is waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explores how brands can own that multichannel experience. How can organisations harness their data to get a single view of customers across channels? What new technologies are available to help with this? Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?
Be sure to follow Wunderman Thompson Technology on:
YouTube
Website
Produced by Breaking Atoms
Music produced by Imperial