What thought work and strategy are behind how brands identify unique differentiators for their product?

Today we’re joined by Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand. SmashBrand is the only agency in the world that designs, tests, and optimizes brands and products with real consumers — so that before it hits the shelves, their clients know the increase in preference and sales impact.

Listen along as we take a deep dive into how a brand can track purchasing behaviors among consumers to better their packaging and brand awareness, what brands are getting it right, and take a look at what is driving the modern-day customer.