When you travel and you need transportation at the other end of your  trip, what do you do? 

If you are like most of us, when you are buying  your airplane ticket and making your hotel reservation you go ahead and  call up an established rental car company and make a reservation. When  you fly into the airport, you take the car rental bus to the car rental  lot, pick up your car and you drive away. That’s all fine, but that is  so old school. 

It turns our that there is a new way to get around and it’s changing the rental car product development definition and  causing headaches for established rental car company product managers.