In this episode we interview Derek E. Weeks, CMO of Katalon. Together, we unpack three fast-paced segments on hooks that stop the scroll, community-powered marketing, and turning one survey into months of pipeline-driving assets.  

What you’ll learn in this episode:

• Craft opening lines that compel the next sentence—and the next.
• Build a thriving product or interest community with free tools like HubSpot, Slack, and YouTube.
• Leverage member-generated conversations to outrank algorithm shifts favoring authentic expertise.
• Repurpose a single industry survey into reports, virtual summits, social clips, and evergreen blogs.
• Align lean, agile teams around one big idea rather than scattering effort across twenty.

Text us what you think about this episode!