In this episode, we interview Dr. Jim, a seasoned sales leader who has mastered the art of integrating content into the sales process. He shares how content-led sales can revolutionize the way businesses engage with their target market and build authentic relationships.

What you'll learn in this episode:

• Why traditional outbound sales strategies are failing
• How content can be the ultimate sales equalizer
• The difference between content-led sales and the typical sales funnel
• How to use podcasts, blogs, and videos to create meaningful connections
• The step-by-step process to turn content into high-value sales conversations
• Why every salesperson should be the CEO of their own desk
• How AI is reshaping sales, and what you can do to stay ahead

Dr. Jim’s insights will challenge everything you thought you knew about sales. Tune in to discover how to build lasting relationships and drive revenue—without the traditional "pitch slap" approach.

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