What if cybersecurity could actually improve your customer experience, instead of getting in the way?

In this episode of Breaking the Blueprint, Vinay and Iqbal bring in special guest, Anish Chauhan to dive deep into the often misunderstood relationship between security and customer satisfaction. With data breaches on the rise and customer trust harder to earn than ever, this conversation cuts through the noise and explores how brands can bake security into the experience without adding friction.

You'll discover why outdated login systems are damaging your brand, how frictionless authentication is evolving, and the real reason passwords are on their way out. We also look at powerful real-world examples—from airport biometrics to banking fraud detection—and the tension between convenience and trust that every brand needs to navigate.

This isn’t a technical lecture. It’s a strategy session for CX leaders, brand owners, and contact centre execs looking to future-proof their customer journeys. You'll hear about Zero Trust architecture, the psychology of authentication, and why security needs to be a design feature—not an afterthought.

If you want your customers to feel safe and satisfied, this is the episode you need to watch.

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Special thanks to our sponsors, NovelVox for supporting this episode – find out more at https://link.javelincontent.com/btb_youtube

Show Links:
Vinay on LinkedIn: https://www.linkedin.com/in/vinayparmar/
Iqbal on LinkedIn: https://www.linkedin.com/in/iqbal-javaid/
Catch us on your favourite podcast directory: https://www.breakingblueprint.buzzsprout.com/share

zero trust in customer experience
 balancing security with user experience
 frictionless authentication for call centres
 cybersecurity impact on brand trust
 CX strategies for contact centre leaders

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