In this episode, Will Laurenson, a Customer Value Optimisation Consultant, discuss how brands need to shift their focus from pure acquisition, to a customer value orientated approach to ensure long term business growth.

How can focusing on Customer Lifetime Value grow your business?

We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand.

Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.

Business

Entrepreneurship

Technology

Marketing

We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand. Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.

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How can focusing on Customer Lifetime Value grow your business?

How can focusing on Customer Lifetime Value grow your business?