The concept of customer service is often applied to the service industry (retail, restaurants, etc.). But did you know that customer service is also vital in higher education? College students are, in a sense, customers. And at a time when they are becoming more discerning in their college selection, how colleges and universities approach customer service can make a big difference in recruiting as well as retention. Listen in as Steve Smith shares his five, easy-to-remember rules for great customer service in higher education.