AI can accomplish much more than humans, and often at a much faster pace. But can it truly replace dealership staff, or is that just fearmongering?

In this episode of Dealer Confidential, host Ilana Shabtay speaks with Zak Branham, Director of Marketing at Harry Brown’s Automotive Group, about how to effectively integrate AI into dealership operations. They explore the importance of training staff to effectively use AI tools, the potential efficiencies AI can bring, and practical strategies for implementing AI in daily tasks. Zach shares his experiences with various AI tools, including ChatGPT, and emphasizes the need for a hands-on approach to AI adoption within organizations.