Kyle Answers the questions:

• What are “close variants”?
• What are some examples of close variants?
• Should you add several targeted keywords to prevent close variants?
• Will adding negative keywords help in preventing close variants?
• What is a software program that can help determine negative keywords?

Episode resources and transcript: https://googleadsstrategy.com/how-can-i-prevent-close-variant-keywords-from-creeping-in/