In this episode we talk with Margherita Sgorbissa, a community consultant, Founder and CEO of Fairforce. She helps purpose driven entrepreneurs scale their mission through the power of community. We discuss community activism, community values and transformative potential in terms of business. You will be asking yourself, “How can I serve people beyond just selling my product?”

You will learn:
Ways to build an engaged community through your brand.
Transformative shifts to foster a feeling of belonging.
Using metrics to understand your community.
Calls to interaction for your visibility strategy.

Check out Margherita’s website at https://www.thisfairforce.com/

IDA Website: https://www.thinkida.com/

IDA helps entrepreneurs better understand their audience and discover buyer preferences and consumer insights with ease, ultimately helping you deliver the right products and marketing messages to grow your business.

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