From viral trends to personal branding, social media can feel like both a blessing and a burden. But can it really help you build a business, or does it just burn you out?

In this episode of Office Hours, host Cari Street dives into the realities behind the algorithms with senior lecturer Dr. Gillian Brooks and urban sketcher and business owner Phil Dean (aka @shoreditchsketcher). We talk about platform pressure, personal branding, and how to make LinkedIn feel less like a chore and more like a tool.

Join us and explore:

📱 How to choose the right platform for your goals

💬 Why it’s okay to feel awkward about posting, and how to get over it!

💼 What LinkedIn actually does for your career (and what it doesn’t)

✨ How to let personality shine through while staying professional

🎧 Listen now: https://podfollow.com/officehours

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