If you want to create long-term benefits for your insurance agency, improved retention of customers is crucial. Engage with your clients, and make your business an important element in their daily work. To get this done, ask your customers what they want and need. Empower them by providing solutions to their pain points. With time your customers will see that you care about them and they will increasingly trust your agency. Go that extra mile to create true loyalty, creating long-term clients.