John and Marc sit down with Brit Shane, a social media expert with over a decade of experience across Instagram, TikTok, and beyond. The conversation covers platform strategy, content creation, personal branding, paid promotion, content batching, and the tools Brit uses to manage multiple brands. This episode is a practical guide for small business owners looking to turn social media into a real sales channel.

Timestamps

00:00:00 Trailer

00:00:19 Guest Introduction: Who Is Brit Shane?

00:03:00 How Social Media Algorithms Have Changed

00:05:10 Instagram vs. TikTok: Branding vs. Conversion

00:08:40 Social Media as a Discovery Engine

00:15:00 Should You Show Your Face on Camera?

00:29:10 Platform Strategy: Where to Start

00:31:40 Optimizing Your Profile and Bio

00:36:00 Pay to Play: When and How to Run Ads

00:43:30 Which Platform to Start With First

00:46:45 Content Batching and Posting Cadence

00:48:00 The Five Content Pillars Framework

00:50:00 Tools: CapCut, Descript, and Repurpose.io

00:58:25 Outro

Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day

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