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How Can My Website Answer People’s Questions on Google?

Google has a technical term for “answering people’s questions on Google” it’s called a featured snippet. To earn a featured snippet, you must answer a specific question by providing an accurate and direct answer or response. It must provide the answer that users are searching for.

Right along with the explanation I just provided, there are a few technical elements you can incorporate to improve your chances of answering people’s questions on Google through featured snippets.

How Can I Format My Blog to Qualify for Featured Snippets?

There are 4 key ways to optimize for Google’s featured snippets.

Answer length between 40 and 58 words.

You want your answer to contain more than 40 words, but never over 58 words.

Use text formatting such as H2 fonts and paragraphs.

Your answer should be asked in an h1 or h2 font. Example: I’m Ron Burgundy? While your answer should be immediately following your question in paragraph or bullet/number formatting.

The closer to the beginning of your content the better.

You don’t want your last paragraph in a blog post to be where you ask and answer the question. The earlier the better.

Excellent content is key.

Google does not rank content high in the search results if it is not well written. Also, it needs to be a legitimate answer to a question. Good content trumps all guidelines!

Optimizing to qualify for a featured snippet is not difficult or complicated. Focus on answering a specific question. Make sure your answers contain the right word count. Get the formatting right with “h2” fonts and paragraphs. Keep your answers as close to the top of your content as possible. But, the most important thing is to focus on publishing excellent content.

You’ll end up with a featured snippet before you know it!

Learn more on https://alexsanfilippo.com