In this interview with Trent Leopold, a neuroscientist and business analysis expert, we explore how neuroscience can be applied to the business analysis mindset. Trent explains that the human mind plays a critical role in every process that is done in any organization. He further highlights that there are two different kinds of mindsets - individual and collective. He stresses the importance of business analysts understanding that human beings have this thing called a mindset, which is both conscious and subconscious. By understanding the fundamental nature of the human mind, business analysts can use tools and techniques that have been developed in the laboratory to help foster change in processes and make them better.

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