In this podcast episode, host John MacGregor interviews JW Wilson, Executive Director of the Learning Code Institute. They discuss the neuroscience behind marketing and sales, and how understanding this can transform businesses and individuals. Wilson shares his journey from business development to neuroscience, and how this led to his book "Cracking the Learning Code". He criticizes traditional education for focusing on memorization rather than meaningful learning. Wilson also introduces the concept of "above the line" and "below the line" thinking, and the importance of aligning these with business strategies. The episode concludes with a discussion on the "blue ocean" strategy, a unique approach to avoiding competition.