Any brand entering the cannabis market can tell you how tricky it can be to build brand awareness with such heavy regulation and compliance. Today I’m talking to Carol Levine, CEO and Co-Founder, energi PR and a respected thought leader and contributor to the Canadian and global PR industry about howPR can be a valuable asset for brands trying to build trust and audience. Carol offers great insight into the challenges and opportunities for brands and marketers in the wild west of the cannabis world.