Sign up to save your podcasts
Or
Share How Can Product Managers Capture Frugal Customers?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Can Product Managers Capture Frugal Customers?
The arrival of the Covid-19 virus has upended the lives of most of our customers.
Many people have lost their jobs and just about everyone has been forced to stay home. The result of all of this is that our customers are starting to feel “cash poor” – they are looking for ways to save money on everything that they buy.
What this means for product managers is that we need to make some changes to our product development definition in order to appeal to our newly price conscious customers.
View all episodes
By Jim Anderson
2.3
33 ratings
The arrival of the Covid-19 virus has upended the lives of most of our customers.
Many people have lost their jobs and just about everyone has been forced to stay home. The result of all of this is that our customers are starting to feel “cash poor” – they are looking for ways to save money on everything that they buy.
What this means for product managers is that we need to make some changes to our product development definition in order to appeal to our newly price conscious customers.