Let’s face it: if you are a product manager for the traditional car engine, called an internal combustion engine, things are looking rather tough for you right now. 

The world is changing and you’ve suddenly got a lot of completion.  The arrival of popular electric vehicles and a bunch of new government  regulations about pollution mean that internal combustion engines are  now at risk and their product development definition is going to have to  be changed. 

The good news for product managers is that the auto makers  and oil companies are coming together to find ways to save this type of  engine. The secret appears to be a new high-tech engine oil.