Every product needs a product manager. This means that things that are  good for us (think vegetables, running shoes, and protein bars) all need  product managers. Likewise, things that are legal but perhaps not so  good for us also need to have their own product managers (think guns,  fatty foods, and porn). Into this latter category falls cigarettes.  

There is no doubt that cigarettes are a big business or that they are  bad for the customers who choose to use them. They are legal, but they are also generally considered to be deadly for those who choose to smoke. This is the way that the world has been for quite some time. Until things changed. 

All of sudden, cigarette product managers found themselves in the challenging position of having to find ways to get their customers to not smoke.