In this episode, we interview Shanti Ryle, a seasoned content marketer and storyteller with a decade of experience in B2B and B2C marketing. She shares her unique journey from acting to content marketing and offers profound insights into the psychology of content creation and audience engagement.

What you'll learn in this episode:

• How to incorporate psychology into content strategy to connect with readers.
• The power of storytelling in B2B vs. B2C contexts.
• Techniques for understanding the emotional needs of your audience.
• How to use case studies and real-life examples to build trust and engagement.
• Tips for creating content that resonates on a deeper, emotional level.

Text us what you think about this episode!