The Better Question

How can questions be a source of competitive advantage?


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In any business transformation, there are so many ‘unknown-unknowns’ that it’s impossible to have all the best answers on an ongoing basis without first examining whether you are asking the best questions. How can senior executives and board directors prioritize creating the conditions and culture that encourage better questions to consistently get to better answers?

 

In this episode we discuss what better, catalytic questions are; their criticality for business leaders in the transformative age; and how to generate them to get to better answers and drive competitive advantage through innovation, growth mindsets, and trust.

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The Better QuestionBy EY