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How Can Sales and Marketing Come Together in B2B? (w/ Jill Hufford @ Spark Business Works)
Shelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges of B2B marketing, the differences between B2B and B2C strategies, and her predictions for the future of marketing, emphasizing the need to return to fundamental marketing principles amidst rapid changes in the industry.
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By Made By ThingsShelby Hagerdon and Matt Vojacek welcome Jill Hufford, a marketing strategist at Spark Business Works. They discuss Jill's extensive experience in B2B marketing, the importance of branding and messaging, and the collaboration between sales and marketing teams. Jill shares insights on the challenges of B2B marketing, the differences between B2B and B2C strategies, and her predictions for the future of marketing, emphasizing the need to return to fundamental marketing principles amidst rapid changes in the industry.