<p>Many entrepreneurs hope to attract the attention—and support—of venture capitalists, but very few of them will. What are VCs looking for in their investments?</p>

Many entrepreneurs hope to attract the attention—and support—of venture capitalists, but very few of them will. What are VCs looking for in their investments?

How can start-ups attract investors?

The Chicago Booth Review Podcast is the audio companion to CBR's coverage of the latest academic research in business, policy, and markets. Each week we dig into CBR articles and videos to examine a different topic in depth, from inflation to artificial intelligence. Join host and CBR editor-in-chief Hal Weitzman for groundbreaking research, explained in a clear and straightforward way.

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How can start-ups attract investors?

How can start-ups attract investors?