In this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm specializing in digital product engineering.

What you'll learn in this episode:

• How to engage subject matter experts in content creation.
• Strategies to amplify individual and business expertise authentically.
• The importance of balancing brand cohesion with SME freedom.
• Tools and processes to streamline content ideation and distribution.
• The shift in content marketing towards community engagement over traditional gating.

Tune in to explore how SMEs can elevate trust and authenticity in your marketing efforts!

Text us what you think about this episode!