What can the fruit and vegetable business do to boost consumption of its products?

At its 25th annual meeting in Sicily, European association Freshfel Europe published a new manifesto that calls for all industry stakeholders to do their part in helping people to eat more produce.

During the event, Fruitnet spoke to four people who are likely to play a major role in that renewed marketing effort:

• Jan Doldersum, chain and retail manager at Rijk Zwaan (Netherlands)
• Piedad Coscollá, head of marketing at Anecoop (Spain)
• Frédéric Rosseneu, group sustainability director at Greenyard and president at Freshfel Europe (Belgium)
• Philippe Binard, general delegate at Freshfel Europe (Belgium)

This episode is brought to you by Dole, the number one name in global fresh produce.

The Fresh Ideas Show is a podcast about the fruit and veg business hosted by Mike Knowles and Maura Maxwell.

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Part of the Fruitnet Podcast Network, the show is produced, recorded, and edited by Fruitnet Media International.

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