Persuasion is the centerpiece of business, training, teaching, and event activities. We want to convince customers to buy your company’s products or services, employees, and colleagues to go along with a new strategic plan or reorganization, investors to buy (or not to sell) your stock and engage our learners in our training. But too often we get lost in boring presentations with too many PowerPoint slides, dry memos, and hyperbolic missives from the corporate communications department (Fryer 2003). I am excited to discuss with Charles-Louis de Maere (Explorer at Exploration Labs SRL) in this episode how we can use stories and fairy tales in our training.