In this compelling episode of Monetize with Marcus, Marcus shares invaluable insights on transitioning from content development to effective business development. He emphasizes the importance of having a structured business strategy over merely accumulating followers, comparing a large following without a business strategy to a barbecue with no food. Marcus discusses the pitfalls of undercharging, explaining how it cheats both the client and the business owner.

He unveils the core values of his Monetized Online Business Blueprint, focusing on firing your boss, hiring systems, building a team, and eventually firing yourself to let automation run the business.

🕘Highlights:

00:00 Content vs. Business Development

·         The misconception of immediate likes and comments

·         Importance of a structured business strategy

·         The analogy of a barbecue with no food

·         Strategies for effective content and business

development

00:35 The Pitfalls of Undercharging

·         How undercharging impacts the client

·         The principle of giving more than you receive

·         Insights from "The Science of Getting Rich"

·         Shifting from time-based services to value-based solutions

04:55 The MOBB: Monetize Online Business Blueprint

·         Marcus's journey from less than 10,000 followers to six figures

·         Importance of understanding the online business model

·         Breaking down the Monetized Online Business Blueprint

·         Success stories and transformations from The MOBB

05:55 Building an Online Business with Limited Followers

·         Changing perspectives on follower counts

·         Leveraging a smaller audience for impactful results

·         The psychology of making one person a day love you

·         Introducing the PSP (Product, Service, Subscription, Program/Course) model

11:13 The Power of PSP Model: A Billion-Dollar Structure

·         Understanding the PSP model (Product, Service, Subscription, Program/Course)

·         Mapping out the journey from product to a billion-dollar company

·         Diversifying income streams for sustainable growth

·         Practical steps to implement the PSP model in an online business

Quotes:

"A lot of followers without a business strategy is like a barbecue with no food."

"Undercharging is cheating the client because if you don't pay me enough, I can't give you my full attention."

"We don't sell time, we sell solutions to problems."

"If a thousand people say I'm interested in you to follow you, why is it not a lot when you think of social media?"

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