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How Can You Build a Scalable Thought Leadership Engine Using 15-Minute Employee Interviews?
What if your company already has dozens of thought leaders—you just haven’t unlocked them yet?
In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura’s team built a program that taps into engineers, product experts, customer success leaders, and others across the company.
The result: a steady stream of authentic thought leadership powered by real conversations—not complicated production. A 15-minute interview can generate multiple pieces of content, from LinkedIn posts to blogs to short-form videos. And the best part? The experts only need to show up and talk.
If you’re looking for a practical way to scale content without burning out your marketing team—or your subject matter experts—this episode outlines a model that works.
What you’ll learn in this episode:
- Why relying on one or two visible thought leaders creates long-term risk
- How to identify hidden experts across your organization
- A simple framework for running 15-minute SME interviews that generate multiple assets
- How one short interview can turn into 5–10 pieces of marketing content
- Why authentic, lightly produced video often outperforms polished content
- How short-form clips are driving the most engagement across platforms
- How employee amplification on LinkedIn expands reach without requiring everyone to create original content
- Practical ways to launch a thought leadership program without overwhelming your team
About Laura Pursley
Laura Pursley is the Senior Marketing Director at US Signal, where she leads marketing strategy focused on turning complex technology solutions into clear, valuable content for customers.
With more than 20 years of experience in marketing—primarily across IT, healthcare technology, and cybersecurity—Laura specializes in translating technical expertise into stories and insights that help audiences understand and solve real problems.
At US Signal, she developed a scalable thought leadership program that captures expertise from across the organization and turns it into a steady stream of content, helping the company expand its reach while showcasing the people behind its solutions.
Connect with Laura:
US Signal
Text us what you think about this episode!
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By Masset - Content AmplifiedWhat if your company already has dozens of thought leaders—you just haven’t unlocked them yet?
In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura’s team built a program that taps into engineers, product experts, customer success leaders, and others across the company.
The result: a steady stream of authentic thought leadership powered by real conversations—not complicated production. A 15-minute interview can generate multiple pieces of content, from LinkedIn posts to blogs to short-form videos. And the best part? The experts only need to show up and talk.
If you’re looking for a practical way to scale content without burning out your marketing team—or your subject matter experts—this episode outlines a model that works.
What you’ll learn in this episode:
- Why relying on one or two visible thought leaders creates long-term risk
- How to identify hidden experts across your organization
- A simple framework for running 15-minute SME interviews that generate multiple assets
- How one short interview can turn into 5–10 pieces of marketing content
- Why authentic, lightly produced video often outperforms polished content
- How short-form clips are driving the most engagement across platforms
- How employee amplification on LinkedIn expands reach without requiring everyone to create original content
- Practical ways to launch a thought leadership program without overwhelming your team
About Laura Pursley
Laura Pursley is the Senior Marketing Director at US Signal, where she leads marketing strategy focused on turning complex technology solutions into clear, valuable content for customers.
With more than 20 years of experience in marketing—primarily across IT, healthcare technology, and cybersecurity—Laura specializes in translating technical expertise into stories and insights that help audiences understand and solve real problems.
At US Signal, she developed a scalable thought leadership program that captures expertise from across the organization and turns it into a steady stream of content, helping the company expand its reach while showcasing the people behind its solutions.
Connect with Laura:
US Signal
Text us what you think about this episode!