Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares:

• Why some ads make you flinch
• How a clever name can turn a copycat product into a goldmine
• Why men might want to buy a "Lawnmower" for their bathroom
• How fire helped a company boost its business
• Why rhyming, honesty and being blunt are good messaging strategies

These concepts and more stick to our brains because they connect to it where decisions really happen.

James' website - YesBrainGlue.com

James' book - Brain Glue on Amazon

James on LinkedIn - James I. Bond