On this episode of the Fractal Podcast, I interview Murray Barnett from The Creative Writer.

We cover why modern copywriting is for an active reader, and what an active reader isThe importance of making your content searchableHow modern copy is clickable & scrollable and accessibleand why to write to a persona and make your copy personal

Did you know you can make visually intimidating copy? I didn’t until I spoke with Murray, this is a major tip and one I’ve taken forward.

We also discuss how the savvy modern consumer does not want to be advertised at, they want to find information.

Murray shares a great tip on getting over writer’s block and he also explains why age is an advantage in copywriting – sneak peek – wide and deep life experiences is copywriting gold.

Episode Quote: “For your copywriting to have any power, you need to create a relationship between the person writing and the person reading”

Podcast Transcript Below

00:00:00 – 00:05:12 Make it simple. Make it memorable. Make it inviting to look at and make it fun to read the immortal copywriting advice from Leo Burnett. The founder of Leo Burnett company and creator of iconic advertising ideas, like the mole Berman now, you might not consider itself a copy run up. But if you’ll the founder of his thought up that’s just one of the many hats, you’re gonna have to wear. Welcome to the Franks Kosta his Jerry Doyle. Doc gates from around the will help you become better. Lock the yours. Hi, and welcome to this week’s episode and this week, we’re going to be entirely focused around copywriting, and helping you become a better coffee Baraja with you want to or not you need to be as a founder of a start up and this week we joined by Murray Bennett, do is the creative writer from the creative Raja dot com. Today, you Mary thank you so much for joining us Jared. Pleasure to be with you. It’s a fun topic for me because it’s an odd form that ever become earthy tat. But it’s something that everyone who runs a company or earns a company ultimately going to have to have that copyright a hat on every now, and then like whether they want to not that speaker copywriters, I’m excited to extract some of your wisdom and hopefully add onto the listeners. So they become better copyright is. And ultimately run better businesses. So this should be fun. Well, I’m trying to help people with running businesses. Let’s let’s let’s go fantastic, sir. I guess to get started. And to set the frame really token to business is in founders. Are we want to get a sense of what the biggest differences between say found doing their own copywriting? Oh, maybe outsourcing and hiring hopyard. Would it be company might be able to do in higher professional like yourself? What are you? What do you see as being the biggest differences in the way that that’s fine? They conducted. But also the advantages and disadvantages eight. Each of the different options have ROY. We’ll I I would say that the biggest difference, of course, would be income or the amount of money that you can put towards the copywriting that you need to do. Of course, if you’re a startup, I’m you may not have a very big budget. So you’d be looking at doing more of it yourself or even all of it yourself, whereas big business would be. Potentially hiring a big coffee running which could charge hundreds of thousands of dollars a year a marketing campaign. So I think the biggest difference is income and the ramifications that come from that. But that being said, I think that I can give some help to stop people with little oh now incomes spend on copywriters and give them some ideas that the content tha...