Visma TechZone

How can you use user insights to build the right products? - Visma TechTalk #9


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During the last decades, we learned how to build products the right way: how to organize teams, be efficient and productive. 

Yet now the question often is: are we building the right products?

In this talk, we will talk about user-centered product development in Visma and how we use Visma Value Loop to make sure we stay in touch with users throughout all stages of product development and build the right things.  

  • Informed decision making in Product Development  
  • Visma Value Loop - a framework for validating ideas with users  
  • Principles of user-centered Product Development
  • ...more
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