This week i am beyond excited to have Ed Williams on the show to talk about how the brand he co-founded - Candy Kittens has disruped an entire product category to become the fastest-growing confectionary brand in the UK 

Ed has been named in the Forbes 30 under 30 list for retail and e-commerce and has so much to share today. A few highlights

How 20,000 t-shirts sold in a day via twitter funded their growth
How they used pop-up shops and offline activations to grow online traffic
How they created buzz and hype around the brand for two years before they had any real product.
Why brand should be core to everything you do
How they launched in high-end retail to elevate the position the brand
How online chatbots can work even for low aov food brands!
How spending too much on lawyers at the start nearly killed them.
How having an advisor kept them accountable

How becoming a b.Corp forced them to become a better business.
Full show-notes at www.ecommerceinfluencepodcast.com. Try Ed's vegan sweets from www.candykittens.com