SaaS Breakthrough

How Caremerge Stands Out From The Competition Using Differentiation And B2B Facebook Advertising


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Meet Josh Studzinski, the VP of Marketing at Caremerge, the fastest-growing SaaS platform in the senior living space. Caremerge was named to 2018 Inc. 5000 List of America’s Fastest-Growing Private Companies.
In this episode, you'll hear about the uniqueness of product-market fit in the senior living industry, the challenges it creates, and how Caremerge has stayed customer-focused to navigate the strange and tough COVID-19 era. You'll learn about B2B Facebook advertising tests that have produced huge deals, with as little as $1.31 CPCs, and Josh's testing strategies for startup teams.
And finally, you'll hear about the changes Josh sees coming in 2020 for relationship building and marketing.
Another great episode. Enjoy!
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SaaS BreakthroughBy Ashley Levesque