Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers. Craig talks about optimizing conversions, experimenting with Enterprise Sales, and using user value as a compass to make better decisions.

00:00 Introduction

02:11 Growing Volume vs. Optimizing Conversions

06:08 Experimenting with Enterprise Sales

09:07 How Castos' Self-Serve System Evolved

15:50 Using User Value as a Compass

18:02 Aligning User and Business Value

23:39 The Limitations of User Value-based Cohorts

For excerpts, commentary, and the full transcript check out: https://selfservesaas.feather.blog/self-serve-castos