New Gen Marketing

How CBS Cracked the Code for Gen Z Engagement


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As the switch from cable television to streaming platforms grows dramastically over the years, cable networks have struggled to retain the attention of their viewers, especially Gen-Z viewers. However, there's one network that's taking a shot at capturing Gen-Z audiences, and that network is winning.

On this week's episode, Josh highlights the new CBS show, "After Midnight" and the ways how CBS is succeeding on attracting Gen-Z audiences.
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New Gen MarketingBy Lifestyled Marketing