CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.

Ecko explains how CEELIKE approached product development as content creation from day one, launching with a single product and expanding strategically around specific consumer problems. By prioritizing authentic creator partnerships, relatable real-life scenarios, and amplifying winning content with tools like GMV Max, the brand built a growth engine where organic creator videos, short-form content, and community learning loops continuously fuel new demand.

What You’ll Learn in This Episode:

• How CEELIKE grew from a four-person team and $7,000 startup budget to over one million orders on TikTok Shop in two years

• Why launching with a single problem-solving product helped the brand build momentum before expanding its product ecosystem

• How a creator video amplified with a $200 GMV Max investment generated over 6 million views and thousands of orders

• Why authentic, relatable scenarios outperform polished advertising on TikTok

• How CEELIKE builds creator partnerships through product-first testing and shared performance data