In this episode, we explore the potential success of new marketplaces, strategies for CEOs to build leadership confidence, and the evolving rules of advertising. We discuss the shift from people stories to product stories, emotional connections to trusted differentiation, and scalable models to repeatable systems.

(0:00) Introduction

(0:35) Will that marketplace succeed?

(5:35) How CEOs build confidence in their leadership

(8:52) Welcome to the brand new rules of advertising

(9:31) Shift from people story to product story

(10:37) Move from emotional connection to trusted differentiation

(11:36) Evolving from brand ecosystem to brand universe

(12:40) Shifting from a scalable model to a repeatable system

(13:07) Summary and conclusion