We all know that photos of our stock helps it sell, but digital techniques can help customers understand how a piece will look in their house.

Using computer generated imagery, Lesley Edgar's company, Red and Grey, creates designs which means customers can virtually drop furniture right into their front room.

She talks to Ben about:

• How it works
• What you need to provide to generate the images
• What happens with copyright issues
• How the team transform your stock
• Costs
• How AI has helped their business
• Getting a perfect digital match for the physical product
• How they market themselves

LINKS:

Trade Only Furniture Group

B Womack Furniture Ltd

Red and Grey

Podcast Production by Ginger Wizard Productions