In this episode, host Ryan sits down with digital commerce strategist Emily Parker to discuss how chatbots are transforming the online shopping experience. From providing instant customer support to delivering personalized product recommendations, AI-powered chatbots are changing the way consumers interact with brands and make purchasing decisions.

The conversation explores how modern chatbots help businesses improve customer engagement, streamline support operations, and create more personalized shopping journeys. Ryan and Emily also discuss the growing role of conversational AI in e-commerce, the benefits of 24/7 assistance, and how emerging technologies are shaping the future of digital retail.