In this episode of The Exceptional Thinking Business Podcast, Helen reveals how ChatGPT completely changed the way they recruit account managers, telemarketers, and admin staff — saving hours of manual screening and dramatically improving candidate quality.

Previously, applicants were asked to submit videos — a barrier that kept numbers low. After switching to a Google Form with 10 targeted questions and a voice note, applications skyrocketed:

📈 50 applicants → 120+ for telemarketing roles alone.

ChatGPT then analysed the responses and automatically shortlisted the strongest candidates for interview, helping the team hire some of their best-performing employees to date.

💡 Key takeaways:

⚙️ Automation saves hours – ChatGPT handled initial screening, freeing the team from sifting through unsuitable candidates.

🎯 Higher-quality applicants – Voice notes and tailored questions revealed communication skills and practical experience early on.

📝 Role-specific questions matter – Telemarketer and account manager forms were designed to assess the exact behaviours and strengths needed.

🚫 Fewer time-wasters – The process naturally filtered out people who weren’t committed or aligned with the role.

🚀 Scalable recruitment – The system now supports fast hiring without sacrificing quality.

Helen’s message: AI isn’t replacing human judgement — it’s removing the admin so you can focus on interviewing the right people.

🔗 Learn more: www.exceptionalthinking.co.uk

📅 Book a chat: www.exceptionalthinking.co.uk/contact

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