“Sales and marketing is a precision-like process, or machine-like process, hence the title of my book, The Ultimate Sales Machine. It's all about having as much machine-like processes as possible.” -Chet Holmes

Summary:

In this episode of The CEO Mastery Show, the focus is on mastering follow-up procedures in sales and marketing. Chet Holmes, founder of CHI and an expert in creating efficient sales systems, emphasizes the importance of detailed, machine-like processes for effective client follow-ups. The session includes a workshop format where participants share suggestions for initial, intermediate, advanced, and super advanced follow-ups. Holmes provides practical examples from his collaboration with Tony Robbins, highlighting the use of radio spots and voicemails for lead generation and subsequent follow-up steps. The episode also features interactive segments with attendees discussing specific challenges and solutions in their businesses, demonstrating tailored follow-up strategies. Holmes underscores the necessity of having a CRM system to manage and track these follow-up activities meticulously.

Episode Highlights:

00:00 Welcome to the CEO Mastery Conference

00:07 Mastering Follow-Up Procedures

01:45 Interactive Workshop and Real-Life Examples

02:10 The Tony Robbins Initiative

02:55 Crafting Effective Follow-Up Messages

09:01 Utilizing CRM Systems for Follow-Up

16:02 Live Business Interaction: Mark's Case Study

25:26 Exploring Core Story Models

25:54 Research Insights and Trends

26:51 Targeting Different Market Segments

28:32 Marketing Strategies and Pain Points

29:16 Leveraging Market Data

32:21 Engaging with Architects and Construction Professionals

34:21 Success Stories and Sales Models

35:26 Introducing Patrick's Insurance Brokerage

36:32 Challenges in the Insurance Industry

39:54 Webinar Strategies for Insurance Brokers

47:05 Effective Follow-Up Techniques

49:50 Concluding Remarks and Resources

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Connect with us:

LinkedIn: ⁠⁠⁠⁠⁠https://www.Linkedin.com/company/chetholmesint⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠https://www.Instagram.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠https://www.Facebook.com/UltimateSalesMachine⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠⁠https://www.Twitter.com/ChetHolmes⁠⁠⁠⁠

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Listen to The CEO Mastery Show here:

Apple Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044⁠⁠⁠⁠⁠⁠⁠⁠

Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d⁠⁠⁠⁠⁠⁠⁠

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