What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you?

Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products... eventually 😢🐶🐈

But Chewy doesn't just offer canceling clients full refunds. They take their "marketing generosity" to the next level.

They don’t just want to get out of the way. They want to be a part of the family.

In this episode of Step Up Your Social, we take a look at how Chewy creates unyielding brand loyalty from their customers, even as those customers are canceling their orders.

We then give some thought to how *you* can keep your client lifecycle going, even as it seems like it might be wrapping up for the foreseeable future.