Chili Piper…

I think if there’s one company that's “redefined” what B2B marketing looks like…

It’s these guys.

Their approach to content/marketing as a company from day 1…

Has never fit the traditional “B2B marketing playbook” 

From creating hype videos for product/feature integrations to creating their very own podcast network…

As a company - and the keyword their being “company”

i.e. not just the marketing department.

They’ve thrown out the “rulebook” of what B2B marketing is ‘supposed to look like’ - and wrote their own.

One that’s bold, unique & maybe even a little controversial…

But one that no-one can argue with... stands the f**k out.

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Which is why for today’s podcast I wanted to bring on someone who’s been central in re-writing that playbook… Head of Content - Chelsea Castle.

During this discussion we broke down their content engine from A-Z.

Talking through some of their most impactful ‘content plays’ including;

✅ Their podcast network - and why they’re putting so much emphasis and effort into the/this medium 

✅ How they structure case studies and they’ve been able to pump out so many as a company 

...and everything else in between.

It was a really, really interesting & impactful conversation and one that if you’re working in a content marketing role at a B2B SaaS company...

Should definitely be on your list to listen to this week.