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How Churches Can Win on Social Media with Haley Cousins
Welcome to Digital Media Church (formerly the SMC Podcast)!
In the latest episode of Digital Media Church, host Matt Williams sits down with Haley Cousins, Digital Marketing Director at Crossroads Church, to explore how modern ministries can navigate the digital landscape with theological depth and strategic clarity.
Haley shares her professional experiences—from serving as Saddleback Church's very first social media manager to her current leadership role—offering a unique perspective on why social media must be viewed as a dedicated ministry space rather than a mere marketing channel. Central to their conversation is the "Connect, Teach, Share" framework inspired by John 4, which provides a biblical foundation for digital engagement.
Learn how churches can move beyond metrics to measure true ministerial success. Discover practical tips on digital ministry and how small churches with limited budgets can thrive online by balancing authenticity and humor with a commitment to excellence.
Matt and Haley also uncover faithful use of AI tools, identifying where technology can assist and where churches should exercise caution. They also teach how to leverage other platforms for deeper connection, as well as, use a tech stack that includes Canva, Arbor, and Sprout Social. Whether you're a pastor, a volunteer running social, or leading a full digital team, this conversation will give you language, frameworks, and tools to reach more people for Jesus in digital spaces.
🔔 Subscribe so you don't miss upcoming conversations.
🤝 Share this episode with another ministry leader who cares about digital ministry and wants to grow.
Show Notes: Haley Cousins LinkedInHaley Cousins FacebookHaley Cousins Instagram
Haley Cousins ThreadsHaley Cousins X
Follow Digital Media Church on Social Media:
Youtube - https://www.youtube.com/@digitalmediachurchpodcast
Threads- https://www.threads.com/@digitalmedia.church
Instagram - https://www.instagram.com/digitalmedia.church/
Tiktok- https://www.tiktok.com/@digitalmediachurch
Linkedin- https://www.linkedin.com/company/digitalmediachurchpodcast
Facebook- https://www.facebook.com/digitalmediachurchpodcast
This episode is brought to you by Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing.
View all episodes
By Matt Williams
4.9
5454 ratings
Welcome to Digital Media Church (formerly the SMC Podcast)!
In the latest episode of Digital Media Church, host Matt Williams sits down with Haley Cousins, Digital Marketing Director at Crossroads Church, to explore how modern ministries can navigate the digital landscape with theological depth and strategic clarity.
Haley shares her professional experiences—from serving as Saddleback Church's very first social media manager to her current leadership role—offering a unique perspective on why social media must be viewed as a dedicated ministry space rather than a mere marketing channel. Central to their conversation is the "Connect, Teach, Share" framework inspired by John 4, which provides a biblical foundation for digital engagement.
Learn how churches can move beyond metrics to measure true ministerial success. Discover practical tips on digital ministry and how small churches with limited budgets can thrive online by balancing authenticity and humor with a commitment to excellence.
Matt and Haley also uncover faithful use of AI tools, identifying where technology can assist and where churches should exercise caution. They also teach how to leverage other platforms for deeper connection, as well as, use a tech stack that includes Canva, Arbor, and Sprout Social. Whether you're a pastor, a volunteer running social, or leading a full digital team, this conversation will give you language, frameworks, and tools to reach more people for Jesus in digital spaces.
🔔 Subscribe so you don't miss upcoming conversations.
🤝 Share this episode with another ministry leader who cares about digital ministry and wants to grow.
Show Notes: Haley Cousins LinkedInHaley Cousins FacebookHaley Cousins Instagram
Haley Cousins ThreadsHaley Cousins X
Follow Digital Media Church on Social Media:
Youtube - https://www.youtube.com/@digitalmediachurchpodcast
Threads- https://www.threads.com/@digitalmedia.church
Instagram - https://www.instagram.com/digitalmedia.church/
Tiktok- https://www.tiktok.com/@digitalmediachurch
Linkedin- https://www.linkedin.com/company/digitalmediachurchpodcast
Facebook- https://www.facebook.com/digitalmediachurchpodcast
This episode is brought to you by Amplify Social Media, your trusted partner in navigating the ever-evolving landscape of social media marketing.