CIOs need to understand that in order to be successful in communicating the importance of information technology, they need to work with others.  

The people that they need to work with may not work for their company,  and in fact they may not be in the same country as the CIO. We need to  have the ability to reach out and connect with others who understand  what we are trying to do and can provide us with the contacts and  resources that we need. The big question for the person with the CIO job  is how to get in touch with these people? 

It turns out that the answer  might be right before us: social media.